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Appearing on a Talk Show Post-Oprah
Times are changing; Oprah is gone as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show,...
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The Difference Between Publicity and Public Relations
To be honest, there are a slew of different definitions regarding what publicity is and how it differs from public relations. The terms don’t matter as much as the ways the campaigns are structured and...
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Cold Calling in Reverse: A Unique Approach to Signing Clients & Selling Products
You know what it’s like, you have your list (which you’ve either put together on your own- spending a lot of your time, or you’ve purchased one, spending a lot of your money) and you’ve practiced your...
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Speaking, Presentation and Media Training Tips
Whether you’re doing a TV interview, giving a seminar or making a presentation, it’s important to be prepared. Although from your perspective you might feel your main objective is to inform, in truth...
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How To Use Your PR To Create a Buzz & Make More Money
When you launch a public relations or publicity campaign you want to be sure to use your TV and radio appearances and magazine and newspaper articles to interest other media. And perhaps even most...
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A How-To Press Release Review
When launching a PR or media relations campaign, your press release is your calling card. If it’s well done it will tell a compelling story, interest the media and make the reader want to know more. It...
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Why Effective Communication Can Make All the Difference in PR & in Life
Sometimes being the best in your field isn’t enough. For example, your company might make the best products, or you could be the perfect candidate, or your service might be the best in your field, but...
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Why Media Training Is No Longer About The Media
It used to be that you received media training to prepare to be interviewed by the mainstream media. Makes sense, right? Before you’re interviewed by your local newspaper, or appear on 60 Minutes you...
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Preparing for the Media Interview: A Quick Drill
So the media responded to your first PR pitch. They’re interested and you’ve landed that much sought after interview. You’ve never been interviewed before. You’ve never been media trained. And you’re...
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From Guest blogger Ann Convery: Ever Hear of 70% Off Private 1-1 Coaching?
You did now. Happy Holidays! You’ve seen all the other sales. Now check out this one: Personal, private attention, one-on-one 60-minute calls. Choose from: Call #1: IRRESISTIBLE YOU: ATTRACT MORE...
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